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미국의 '블랙 프라이 데이'란?

2010.11.21 13:25


What is the Black Friday?


미국인들의 최대 명절인 땡스기빙데이가 며칠 앞으로 다가왔다.블랙 프라이 데이는 11월 4번째 목요일인 땡스기빙 데이 다음날 미친듯 쇼핑하는 날을 일컫는다..

대대적인 세일을 하기 때문에 미국 전체가 쇼핑을 하기위해 미친듯 새벽부터 줄을서고 심지어 그 전날부터 와서 좋은물건을 먼저 사기위해 죽치고 기다리는 광경들이 벌어진다고 한다. 상점은 새벽 5시에 문을 열고 더 일찍도 연다고 한다..월마트 같은 대형 상점의 경우는 자정 12시 부터 24시간 세일 행사를 한다고..

2007년 로이터에 따르자면 1억3천5백만명이 이 블랙 프라이 데이 쇼핑 러쉬에 참여 했다고 한다. 부상자도 가끔 나오나 본데..이 블랙 프라이 데이에 대해 제니퍼 선생님의 설명을 잘 듣고 문제의 답을 찍어 보도록 하자..

Black Friday (sometimes Green Friday) is the Friday following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season.

Depending on your source, the term dates either from the 1980s or back as 1966, although its usage was primarily on the East coast. The term has become more common in other parts of the country since 2000. Because Thanksgiving falls on the fourth Thursday in November in the United States, Black Friday occurs between the 23rd and the 29th of November.



According to Reuters, in 2007 135 million people participated in the Black Friday shopping rush. Black Friday is not an official holiday, but, as many workers have the day off as part of the Thanksgiving holiday, this increases the number of potential shoppers. Retailers often decorate for the Christmas and holiday season weeks beforehand. Many retailers open extremely early, with most of the retailers typically opening at 5AM or even earlier.
 
Some of the larger retailers (depending on the location) such as Sears, Best Buy, Macy's, Toys "R" Us, Walmart, and Target have been reported to open as early as midnight on the start of Black Friday in localized areas and remain open for 24 hours throughout the day until midnight the following Saturday. Upon opening, retailers offer doorbuster deals and loss leaders to draw people to their stores.

Although Black Friday, as the first shopping day after Thanksgiving, has served as the unofficial beginning of the Christmas season at least since the start of the modern Macy's Thanksgiving Day Parade in 1924, the term "Black Friday" has been traced back only to the 1960s. The term "Black Friday" may have originated in Philadelphia, where it was used to describe the heavy and disruptive pedestrian and vehicle traffic which would occur on the day after Thanksgiving (see Origin of the name "Black Friday" below). Others claim it was part of mid-1980s anti-consumerism backlash, when people took a pledge to "blackout" that day - staying home, rather than shopping.



Hence the term "Black Friday." More recently, merchants and the media have used it instead to refer to the beginning of the period in which retailers go from being in the red (i.e., posting a loss on the books) to being in the black (i.e., turning a profit).

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